Search Engine Optimisation | Marbella

Online WSI Solutions

Companies in Marbella have often been disappointed with the performance of their website from an SEO point of view.  The expectation is “build it and they will come”. Once the website is up, enquiries and orders will flow in from the thousands of “hits” on the website so often mis-quoted in newspapers.

What has gone wrong with my website?

The reality is simply not the same. If your website is not optimised for the search engines, there is absolutely no reason for the search engines to find you at all.

If they have actually found you, where do you appear in the rankings? If your site does not appear on the 1st page, or at the outside on page 2 or 3 then again you will not be found by searchers.

Your Customers are looking for you on the Internet!

The good news is that customers are looking for you. The term real estate for example was searched over 3,000,000 times in January 2007.  The bad news is that even for real estate Marbella, on Google, there are over 1,700,000 possible results.

In essence this means that your website has to be amongst the top 10 of 1,7 Million results to be on the front page.

What about your competition?

And the competition gets tougher. The holy grail of the Search Engine Marketing is position No 1, but you are not the only contender for this position.

Where do I want to be seen on the Internet?

Which search engines do you want your firm to rank well in? If you are in Marbella do you want your site to be optimised for Google for searchers in Marbella? Or in Spain? Or Worldwide?

How do you talk to a Computer?

Furthermore, even if you wish to be No 1, how do you convince Google? Or Yahoo ? Or MSN? This is where the art of search engine optimization comes in. Google alone is reputed to have over 100 criteria by which it judges a website and each search engine has different criteria.

The Search Engine Goalposts keep on moving

Many of these criteria are well known, such as relevant keywords, many other closely guarded secrets and these criteria change on an ongoing basis.

Which Keywords?

Care must also be taken with even the obvious criteria.  The use of the word Property Marbella, Andalucia or Costa del Sol is clearly desirable for a property company in Marbella but how many times? Too few times and the search engines will not consider it important, too many times and they will think you are trying to use SEO techniques to deceive them.

Banned from the Search Engines?

If  you use frowned on (black hat)  techniques such as repeating the keywords many times over on white text on a white background, you may very well shoot to the top of the rankings for a little while, only to be “found out” at a later stage by the search engines, and removed from their indexes completely, possible for ever.

The Dangers of Incoming Links!

Incoming links are also known to be important and not long ago had so much importance that a whole industry has been built up around them.  Links farms have grown that offer to link your site from thousands of others to increase your importance but beware! If the search engines perceive this to be a deliberate attempt to improve your rankings you will be move down and not up in the rankings. Links are still vital but beware!

Google has a dedicated page that invites internet users to report such practices to them.

Designed & Constructed for the Search Engines

Even if you get the content right, can the search engines read your site? There area many websites on the internet that, whilst for the user contain hundred of pages, for the search engines contain only 1 page: the home page.

The technology used to design the page simply does not allow the search engines to read the site; a 1 page website as far as the search engines are concerned, is simply not going to rank well.

Will you stay at the top of the Internet rankings?

Once you are there, on Page One, will you stay there? If the criteria or algorithms change you may be pushed down, if techniques you use are later seen to be deceitful as far as the search engines are concerned, you may be pushed down or removed completely, and finally you must forget your competition.

For you to become No 1 you will have moved one of your competitors to No 2. In a business world where revenue depends on position, you can be sure that if they will do everything possible to move themselves back to No 1.

SEO Marbella

It is in understanding this ever changing and often murky world that the true value of the Search Engine Optimisation Specialist can be seen. At WSI in Marbella we pride ourselves on the service that we deliver to our clients.

© Online WSI Solutions
 Search Engine Optimisation
 Marbella 2007