Web Design | Marbella

Online WSI Solutions 

The Importance of Website Design | Visual Design & Functionality

When one thinks of web design, the first thought that comes to mind is how the website looks.

In fact for many the look of the website is the only criteria: If it looks good with flash presentations and animated graphics it must work, if it does not look good then it cannot work.

But we all have a different opinion as to whether or not we like the look of a particular website and is your company website there as an art piece?

The truth is far from this. The primary function of a company website is to increase the profitability of the business, either through streamlining costs or increasing revenue. 

Any evaluation of the success or failure of the website should be based on this criteria. The website must convert visitors into sales.

How do you allocate your budget?

If a radical design, animated menu buttons and flash graphical presentations convert more customers to your brand then the investment should be made; if it is not, and is made at the expense of marketing, functionality, ease of use and optimisation of your website, your return on investment will be reduced and you will not achieve your objectives.

An artist’s website could justify a greater spend on design, as this is part and parcel of the branding, but an ecommerce website would be looking primarily to make sure customers find the product they are looking for and proceed to the shopping cart and final payment as quickly and easily as possible.

How do you decide?

As Internet Consultants in Marbella our task therefore is to guide the client in making this decision.

As far as website design is concerned, we analyse your business and help you to find the correct balance between the investment in the visual presentation of the website and the investment in its functionality.

Once that decision is made, we have the tools, experience and technology to provide you with the correct internet solution for your needs.

If web design is priority, our graphic designers can create the look you are looking for; if functionality is imperative for your website our MDT technology can deliver exactly what you are looking for.

© Online WSI Solutions
Web Design 
Marbella
2007